Do I need Ad Protect?

If your run online marketing campaigns to attract traffic and leads and want to make sure your ad spend is not being wasted by fraud, then Ad Protect represents a good solution to:

monitor ad fraud at any level
actively protect active campaigns, reducing the pressure of fraudulent clicks

Ad Protect principles

Ad Protect is powered by DataDome real-time bot protection. It monitors all paid traffic incoming from online marketing campaigns, offering:

detailed ad fraud analytics, for every campaign run on any ad networks
daily reports highlighting every paid click and consequent http requests
a mechanism to automatically exclude ad fraud sources from active campaigns in real time.

Set-up

Set-up DataDome with server-side and client-side integrations
Set-up your Ad Networks to track paid traffic
Activate protection for Google Ads campaigns

Dashboard

Ad Protect dashboard gives access to ad fraud analytics:

An Overview page with global trends and the main KPIs
An Analysis section drilling down into campaigns' tracking parameters and the relative ad fraud distribution
A Protection section displaying the effects of the active protection on campaign exclusions
A Reports section where daily reports can be downloaded, listing all the paid clicks and http requests with detailed information

Active Protection

To reduce click fraud hitting displayed ads, Ad Protect actively excludes fraudulent sources from ad campaigns in real time. This capability is currently available only for Google Ads campaigns.

The principle is simple: DataDome monitors traffic in real time. Every time a source of ad fraud is detected, the related IP or IP range is immediately excluded from Google Ads campaigns, so that the malicious source can no longer interact with an ad from the campaign and hence it can no longer generate fraud clicks.

The exclusion, which is fully automated, consists of defining negative criteria for both accounts and campaigns. DataDome optimizes the choice of the IP ranges to exclude, the exclusion duration, wether the exclusion should be made at campaign or account level and the list of campaigns for which each exclusion should apply.