Microsoft Ads integration

Track click ID

  • In your Microsoft administration page, select "Campaigns"
  • Access the tab "Account level options"
  • Scroll down under "Auto-tagging of Click ID" and check the box "Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking"

Tracking parameters

  • In your Microsoft administration page, select "Campaigns"
  • Access the tab "Account level options"
  • Under "Final URL suffix" add the following text:
    dd=1&ddsrc=ms&ddcmp={Campaign}&ddcmpid={CampaignId}&ddkw={keyword:default}&dddv={Device}&ddnw={Network}&ddag={AdGroup}&ddmt={MatchType}