In your Microsoft administration page, select "Campaigns"
Access the tab "Account level options"
Scroll down under "Auto-tagging of Click ID" and check the box "Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking"
Tracking parameters
In your Microsoft administration page, select "Campaigns"
Access the tab "Account level options"
Under "Final URL suffix" add the following text: dd=1&ddsrc=ms&ddcmp={Campaign}&ddcmpid={CampaignId}&ddkw={keyword:default}&dddv={Device}&ddnw={Network}&ddag={AdGroup}&ddmt={MatchType}