Traffic Monetization with Tollbit

Integration Overview

TollBit is a DataDome partner enabling publishers to monetize AI/LLM scraping traffic. This integration establishes a controlled, revenue-generating channel for specific AI agents.

The integration process routes detected AI/LLM requests that match the Monetize response policy to a dedicated TollBit gateway (e.g., tollbit.yoursite.com). DataDome remains the authoritative system for bot detection and enforcement, while TollBit manages access control, usage analytics, policy rules, and billing for compliant AI agents.

Prerequisites

Before enabling the TollBit monetization flow, ensure the following requirements are met:

• You must be an active DataDome customer with Admin access to the Dashboard.
• You must have an active commercial relationship and configuration setup with TollBit.
  • This includes configuring your TollBit account, publisher settings, pricing rules, and a dedicated monetization subdomain.
  • Refer to the TollBit documentation for configuration details.

Monetization Flow and Traffic Routing

When the TollBit integration is configured, DataDome manages the detection and routing of eligible AI traffic.

The traffic flow sequence is:

1. AI Agent Requests content: An AI/LLM agent initiates a request to your content (e.g., yoursite.com/page1.html).
2. DataDome Analyzes and Classifies: DataDome analyzes the request, classifies the agent, and checks the configured response policy for this agent.
3. DataDome Redirects Eligible Traffic: If the the policy is set to Monetize, DataDome issues an HTTP 302 redirect to your designated TollBit gateway (e.g., tollbit.yoursite.com/page1.html).
4. TollBit Enforces Policy: The TollBit gateway handles authorization, applies licensing or pricing rules, and enforces access control for the AI agent.

TollBit Bot Response Policy

Since the tollbot is used by the monetization partner (TollBit), it must be explicitly allowed to ensure the successful delivery of monetized content.

1. Navigate to Access Control > AI Agents in the DataDome Dashboard.
2. Use the search function to locate the tollbot agent.
3. Confirm the Response policy is set to Allow. Update the policy if required.

Visibility and Reporting

Monitoring the monetization flow is split between the DataDome Dashboard and TollBit's analytics platform. This ensures end-to-end visibility across both security enforcement and monetization activity.

DataDome Dashboard

All requests, including those redirected to TollBit, are visible within the DataDome Dashboard.

TollBit Analytics

TollBit provides complementary analytics on monetized usage. This includes data on:

• AI bot activity and traffic volumes.
• Top-accessed URLs by monetized agents.
• Revenue insights.

For complete analytics details, refer to the TollBit Publisher Documentation.

FAQ

1. How does DataDome identify traffic that should be monetized?

DataDome's analysis and classification system identifies AI/LLM agent requests. If an identified request is configured with the Monetize response policy, it is deemed eligible for the TollBit flow.

3. What is the technical mechanism DataDome uses to route traffic to TollBit?

DataDome issues an HTTP 302 redirect to the publisher's dedicated TollBit gateway URL (e.g., tollbit.yoursite.com/...).

4. What is TollBit's role once traffic is redirected to its gateway?

Once the traffic reaches the gateway, TollBit performs the following functions:

• Authorization: Handles access control.
• Policy Enforcement: Applies your predefined pricing and licensing rules.
• Billing: Manages the billing functions for compliant AI agents.
• Serve the requested content: upon AI Agent/LLM account validation, Tollbit will serve the requested ressource.